User stories: Start contributing
INFO
🇳🇱 Title: "Word actief"
⭐️ Navigation position: 5/5
🔗 View page: veranderaars.milieudefensie.nl/word-actief
Types of users
- People who want to do something for the climate
- People who want to get involved with Milieudefensie
- People who are browsing around to see what Milieudefensie does
Page goals
The primary goal of this page is to get new people involved with our movement. This is the first step towards becoming an active volunteer.
- The CTAs offered are low-barrier, to lure new people in that are just browsing around. People are not expected to make any kind of big commitment yet. Rather, we're asking them to participate (non-active role): join a video call to 'learn more about us', join a Signal group to 'stay updated'.
- At the same time, the CTAs are meaningful steps towards becoming actively involved. We know that people who participate in these CTAs are much more likely to become active volunteers later on.
Page content
1. Weekly intro call
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🇳🇱 Heading: "Maak kennis met Milieudefensie"
⭐️ Page position: 5/5
2. Local groups
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🇳🇱 Heading: "Ontdek lokale groepen"
⭐️ Page position: 4/5
3. Signal
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🇳🇱 Heading: "Blijf op de hoogte via Signal"
⭐️ Page position: 3/5
4. Become member
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🇳🇱 Heading: "Word lid"
⭐️ Page position: 2/5
5. Training videos
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🇳🇱 Heading: "Blijf op de hoogte via Signal"
⭐️ Page position: 1/5
6. FAQ
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🇳🇱 Heading: "Veelgestelde vragen"
⭐️ Page position: 3/5