User stories: Local groups

INFO

🇳🇱 Title: "Lokale groepen"

⭐️ Navigation position: 4/5

🔗 View page: veranderaars.milieudefensie.nl/groepen

🔗 Redesign: beweging.milieudefensie.nl/groups

Types of users

• People who are browsing around and want to know more about Milieudefensie.
• People who are looking for a local community to join.
• People who want to do something about the climate crisis and are looking for a way to get involved.
• People who want to join local events and actions.
• People who want to organize people in their area (hosting events/actions, welcoming new members, etc.).

Potential concerns that visitors might have:

• Too disruptive (don't identify as an 'activist')
• Too many new people (social anxiety)
• People are not like me (not relatable)
• Not enough time to commit (busy with work, family, etc.)
• Not sure how to get started (lack of knowledge, skills, etc.)
• Not sure if I can make a difference (doubt about impact)

Goals

• People join a local group.

  • People to get in touch with other change-makers in their area (in particular their local group organizer)
  • Join Signal announcement chat, so we can keep them informed about upcoming events and actions (and potentially join the group chat for more active people after being integrated)
  • People join an event (and potentially become an active member after that, e.g. by hosting an event)

• People start a new local group.

Tactics

• Social proof
  • Testemonials from local groups members
    • Video (short, engaging, authentic, relatable) of local group members talking about their experiences
    • Text quotes from local group members
  • Total number and number of new change-makers
• Proximity
  • Automatically show relevant local groups based on user location (IP address) - also reduces choice overload
  • Show upcoming events in the user's area
• Show diversity in identity and activities to participate in
• Show that people are well able to contribute within their abilities and time constraints, by showing examples of small contributions and providing support