Data & tests

On this page, we will document the results of our campaign website, as a benchmark for evaluating new features and to be used by other organizations.

Understanding the data

The data below is collected using Google Analytics 4. The following things are important to take into account when reading the data:

• The ratio of people accepting the cookie banner influences the conversion rates. People who do not accept the cookie banner are monitored using advanced consent mode (without cookies, using data modeling). People who accept cookies may be more likely to convert. The kind of cookie banner you use may influence the acceptance rate.
• The traffic sources highly influence the conversion rates. For example, people who come from a paid social media post or single issue e-mail are usually much more likely to convert than people who come from a search engine. If you want to compare conversion rates, make sure to compare apple-to-apple traffic sources.

General conversions

• 9.1% of our campaign website visitors converted* (2024-07-11 to 2025-07-11)

*Signing a petition, joining a local group, donating, joining a local group chat, etc.

Retention

Take into account that the retention data is based on a limited time period and may not be representative of long-term retention. Also take into account that cookies may be deleted, which causes people to be counted as new visitors again. The same applies to people who switch devices or browsers.

• 37.86% of people who have converted on our campaign website did 1 other conversion after that (2024-07-11 to 2025-07-11)
• 15.01% of people who have converted on our campaign website did 2 other conversions after that (2024-07-11 to 2025-07-11)
• 4.35% of people who have converted on our campaign website did 5 other conversions after that (2024-07-11 to 2025-07-11)
• 1.09% of people who have converted on our campaign website did 8 other conversions after that (2024-07-11 to 2025-07-11)

Event signups

• 3.92% of people who visit our campaign website sign up for an event (2024-07-11 to 2025-07-11)
• 6.26% of people who visit an event page on our campaign website sign up for an event (2024-07-11 to 2025-07-11)

Join chat group

• 4.63% of people who visit our campaign website open our WhatsApp page (2024-07-11 to 2025-07-11)
• 3.23% of people who visit our campaign website join a WhatsApp group (2024-07-11 to 2025-07-11)
• 69.86% of people who open our WhatsApp page join a WhatsApp group (2024-07-11 to 2025-07-11)